Rob Draper for Sunglass Hut

Global campaign for Sunglass Hut / Luxottica. Campaign featured in-store point of sale, in-store animations worldwide and full takeover of all online/ social media, Produced with English, spanish and French variations.

#SHOOTING #TABLE-TOP #ADV

The talented calligrapher artist Rob Draper realized several artworks with a tasteful and sophisticated mix of techniques and materials. The whole creation process was captured in video and used for revealing progressively the final message. The idea of showing a choice between to opposite concepts reflected the wide range of choices in the sunglass hut selection of products. The first two episodes, with roses and a box of chocolates, were published for Valentine's day.

Backstage

CREDITS

Client: Sunglass Hut / Luxottica
Agency: Le Balene - Production House: Trees Home
Producer Shooting: Chiara Grandi - Producer Post: Ivan Donadello
Filmmaker: Giovanni Antico
Editing & Compositing: Felice Amoruso
Production year: 2017-2018