Mini JWC power-0

Mini JWC power

Campaign for Mini John Cooper Works Days. Mini organized a competition in many European countries and Brightly was in charge for its communication. They called Rauno Aaltonen, a Finnish former professional rally driver who won many races. He challenged younger drivers to participate in Mini contest, but in a out of the ordinary way.

As the photographer and post-production artist I had the challenging task to visualize crazy concepts. For this creativity I was asked to recreate hundreds of horses. It was particularly challenging the work in Photoshop because while shooting in studio we had only 6 horses. I fought against perspective, but I managed to clone hundreds of pieces.

This is how the campaign was used in one of Mini official Facebook page:




Agency: Brightly. Creative Director: Marco Gianstefani
Model: Rauno August Aaltonen, aka “The Rally Professor”
Photographer and post-production artist: Giovanni Antico
Lighting Director: Claudio Bonoldi. Studio: StudioZOOM
Art Directors: Giacomo Brivio, Paolo Baccolo
Studio assistants: Roberta Dal Verme, Riccardo Lucenti
Producer: Nicola Marchesi
Art buyer: Fabienne Arzul

  • Date: 03/16/2013
  • Categories: Photo
  • Client: Mini Cooper / Brightly