Campaign for Mini John Cooper Works Days. Mini organized a competition in many European countries and Brightly was in charge for its communication. They called Rauno Aaltonen, a Finnish former professional rally driver who won many races. He challenged younger drivers to participate in Mini contest, but in a out of the ordinary way.

In the image above the original shot, without post-production. In the following image, with the final post-production, the campaign as was used in one of Mini official Facebook page.

CREDITS

Agency: Brightly. Creative Director: Marco Gianstefani
Model: Rauno August Aaltonen, aka “The Rally Professor”
Photographer: Giovanni Antico
Post-production: Brightly
Lighting Director: Claudio Bonoldi. Studio: StudioZOOM
Art Directors: Giacomo Brivio, Paolo Baccolo
Studio assistants: Roberta Dal Verme, Riccardo Lucenti
Producer: Nicola Marchesi
Art buyer: Fabienne Arzul