Appathon is a competition, organised by Unicredit, where developers fight against each other for developing in 24 hours the best mobile app. A video reportage was created in order to capture the spirit of the first edition held in Milan, within the suggestive frame of the tallest building in Italy. The philosophy of the contest is similar to an Hackathon or an Hackfest, where a lot of nerds are involved, but creative people were also part of the competing teams.
The production itself was a kind of video marathon, because we’ve been shooting for almost 30 straight hours, from the preparation of the event till the following ceremony celebrating the winners. A short teaser was edited during the night and it has been projected at the end of the competition. A slider and a skate dolly by ShooTools were used for a few cool camera movements. Timelapse and Video materials where edited and post-produced with Adobe CC 2014.
Shooting: Giovanni Antico, Chiara Matera, Michele Maggioni
Editing: Beatrice Arenella, Giovanni Antico